18 August

How to choose the perfect promotional product       


If you run a business, then giving out promotional products is the best way to keep your name in front of potential customers. But, for being sure that they recommend you to other people, and choose your services in the future, you should carefully select the promotional items for marketing your company. Do you remember the days when firms used to print their logo on everything? Do you remember how happy you were when you were receiving a gift from your favourite company? Well, you can do the same for your clients, because people still like to receive gifts. Plus because nowadays people do not feel impressed when receiving a pen, you can choose to offer your clients mugs, something that will create a larger impression. But make sure you print on mugs with a message representative for you firm, because it is important people to remember whom they have the item from. Here are some tips that will help you choose the design for your promotional items.

Know your target audience

It is understandable that you want your company to have as many clients as possible. But you should be aware that the products or services you offer are not suited to everyone. So when you decide upon the promotional products, you should pick an item that your customers will enjoy. And a mug is perfect for different categories of clients, no matter what the specific of your firm is. To define the target audience of your promotional items you have to ask yourself a few questions. What kind of product or service do I offer? Is the message on the mug related to what my firm offers? What kind of giveaways do my competitors offer? How can my mugs stand out?

Figure out your budget

When you run a business you have different various expenses, but you have to include in your budget the expenses for advertising your products and services. However, you have to be aware that the advertising budget is difficult to calculate. So you can start with an advertising budget of at least 5% from the revenue of your company. If you run a start-up then mugs are the perfect promotional item to offer. There are promo items for every budget, so you should check online and see what providers have to offer. According to your budget, you will have to decide the items you want to custom and offer your clients.

Your brand image is important

When it comes to promoting your firm, consistency is the key, especially if you want to create a brand image. You have to make sure that people would not get confused, so you should choose a message that reflects the image of your firm. Stick with the same colour scheme you have chosen for the website, and print the logo on every one of the mugs. If you have a slogan, then you should print it on the mug, because there is not anything else that would promote you better than your specific message. You should not leave space for controversy, because people have to identify the promotional product with your company.